Terry Daffron

Designer Maker Learner

Case Studies

Major Donor Group Needs Web Presence.

  • Responsibilities
  • Client Education
  • Project Management
  • Content Strategy
  • Prototyping
  • Wire-framing
  • UI Design
  • Graphic Design
  • Vendor Management

Women For Jesus is a major donor representative group under The Jesus Film umbrella. The JESUS Film Project distributes the film 'JESUS,' a two-hour docudrama about the life of Christ based on the Gospel of Luke. The film has been seen in every country of the world and translated into hundreds of languages since its initial release in 1979. Women For Jesus needed a web presence to help them communicate women's rights, how to get involved, and the gospel in any individual's heart language. From hearing about our past projects, they inquired to our director if we could help. We were happy to.

At the time, they were utilizing a web forum that was internal to their organization. They wanted to share their stories and opportunities with more uninvolved women in all stages of life. We started the project with answering the why, how, who, and who cares by using the structure of Content Strategy. Content audits were done which allowed us to determine what content needed to be created, removed, or revised. We also took the Mobile First approach that allowed the site to stand as simple and accessible as possible. We hired The Affari Project to take on the development of the site in Wordpress.

Sample views showing the evolution of the mobile-first design. Wire-frames were created consisting of real content instead of filler text.